![Google indexing process, credit to Semrush](../../images/news/sge1.webp)
I tried Google SGE. Here are my first impressions as an SEO
Speed
AI-generated results are slow. Like really slow. On some queries, I had to wait, on average, 8 seconds for the results to show up :)
![Google SGE](../../images/news/sge2.webp)
Choice
Users get to decide what kind of results they want: with some queries, you’ll get a “Generate” button that will give you AI results if you click on it.
![Google SGE](../../images/news/sge3.webp)
Featured snippets
Good’ol featured snippets still show up. I even got them with AI-generated results.
![Google SGE](../../images/news/sge5.webp)
Content attribution
Whether we like it, Google does not mention the websites it used to fetch the content. Which is bad for content creators.
![Google SGE](../../images/news/sge4.webp)
Content freshness
I searched for the latest Macbook Air launched by Apple. The AI-generated results mention the M2 13-inch Macbook AIR. In reality, the latest Macbook Air is the 15-inch edition they unveiled at WWDC.
Weirdly though, I asked for the latest products Apple launched at WWDC, and the 15-inch MacBook Air was mentioned.
Besides the AI-generated results, I also got access to the new Google Docs with AI assistance. And compared to what I got from Chat GPT, the results were not so great. Here's a quick look at the outcome.