RADCO Optimizing the Blueprint: SEO Voyage in the EPC Landscape


The SEO problem

RADCO faced significant challenges with its online visibility and website performance. The issues included:

  • Limited online visibility beyond the Google Business profile.
  • - Numerous 404 errors on the website.
  • - Articles lacking structure and content.
  • Lack of a sitemap or robots.txt.
  • Unconfigured Google Analytics and Google Search Console.
  • Lack of awareness about competitors' SEO strategies.
  • Presence of irrelevant pages and template pages left behind.
  • Important pages like projects, services, and about us not indexed.
  • Absence of internal linking and relevant meta descriptions.
  • No H1 titles on pages.
  • Images lacking alt text and not served as next-gen pictures (webp).
  • Overall low site health.
  • Absence of backlinks.

These challenges presented a comprehensive set of issues that needed to be addressed to improve RADCO's online presence and performance.

The Strategy

Technical SEO:

  1. Optimizing and Adding Meta Descriptions: Prioritized starting with pillar pages to streamline the time-consuming task of adding meta descriptions.
  2. Submitting a Sitemap on GSC: Implemented a sitemap submission on Google Search Console (GSC) to ensure better crawling and indexing.
  3. Configuring GSC and Google Analytics: Recognized the value of reliable data from GSC for free, and configured both tools for improved analytics.
  4. Addressing Crawled but Unindexed Pages: Manually submitted crucial pages like Home, About Us, and Pricing to Google Search Console.
  5. WordPress and Plugin Updates: Ensured the WordPress version and plugins were up-to-date, and removed unused and conflicting plugins.

Off-page SEO:

Backlinks and Company Directories: Acknowledged the importance of backlinks for visibility in a competitive field. Explored company directories as an alternative in a region where backlinks were not yet prevalent.

On-page SEO:

  1. Structured Data Implementation: Introduced structured data, including organization, article, and services, to enhance search engine understanding.
  2. Content Creation: Recognizing the importance of humanizing the company, created blog articles around targeted keywords to engage with the audience.
  3. Social Media Integration: Linked to the company's LinkedIn profile to further connect with the audience.
  4. Image Optimization: Converted images to webp format for improved website speed.

Keyword Research:

Conducted keyword research using tools such as SEMrush, and Ubersuggest.

  1. Competitor Analysis: Identified the competitors.
  2. Keyword Gap Analysis: Conducted analysis to understand competitors' keyword strategies and identified relevant keywords.
  3. Keyword Proposal: Proposed relevant keywords to the team based on low keyword difficulty and average search volume.

Results

After six months of implementing the SEO strategy:

  1. Improved Site Speed: The website is noticeably faster.
  2. Enhanced Visibility: The site ranks first for branded queries.
  3. Google Recognition: Google acknowledges the website on Google Maps, using a description from the website.
  4. Keyword Traction: The website is gaining traction for targeted keywords.

Clicks, impressions are on the rise.

RADCO clicks, impressions from GSC

The CTR is above average compared to indutry standards

RADCO CTR from GSC

Structured data has been Implemented successfully

RADCO structured data

What This Means For Your Brand:

The case study concludes by emphasizing the success of the SEO strategy and highlighting the importance of tailored SEO initiatives for businesses of all sizes. The human-to-human approach is emphasized, ensuring stakeholders understand the benefits of SEO in a language they comprehend.

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