SEO Case Study Overview

At MMT, a Mobile Medical Team company based in Riyadh, Saudi Arabia, we took on the exciting challenge of helping a new startup find its place in a competitive market. The site had numerous technical SEO issues, and the competition was fierce. But with a strategic, heartfelt approach, we turned these challenges into opportunities. This case study is not just a story of technical achievements but a testament to how dedication, expertise, and a personal touch can transform a brand's online presence, making MMT a trusted name in their field.

Established websites face the daunting task of staying ahead in a constantly evolving digital landscape:

Key Challenges

When we first audited the client's website, we discovered a range of critical issues hindering its performance:

Our initial audit revealed several critical issues:

  • Lack of Google Search Console and Google Analytics: Without these essential tools, the site map hadn't been submitted, meaning Google was unaware of the site's existence. Consequently, most pages were not indexed.
  • Toxic Backlinks: The site was targeted by a malicious network, impacting its credibility and ranking.
  • WordPress and Yoast Configuration Issues: Archive and dated pages were being served as near duplicates. Additionally, RSS feeds were incorrectly set to no-index in Google Search Console.
  • Multilingual SEO Challenges: The site offered content in both English and Arabic, but the Arabic URLs were non-descriptive, leading to poor SEO performance.
  • Developer Oversights: Numerous test pages were left live, resulting in a plethora of 404 and 301 errors.
  • Improper Use of Headers and Meta Descriptions: Pages across the site had multiple H1 titles and meta descriptions, confusing search engines.
  • Placeholder Content: "Lorem ipsum" filler text was found, reducing the site's professionalism.
  • Lack of Structured Data: The absence of structured data made it difficult for search engines to understand the site's content and services.

Strategic SEO Solutions Implemented

To tackle these challenges, we implemented a comprehensive strategy:

  • Site Health Checks: Conducted in-depth site audits using tools like Google Search Console and Google Analytics to track site health and performance.
  • Disavowed Toxic Backlinks: Cleaned up the backlink profile by disavowing toxic links.
  • Optimized WordPress Configuration: Adjusted Yoast settings to eliminate duplicate content issues and set RSS feeds correctly.
  • Enhanced Multilingual SEO: Updated Arabic URLs to be more descriptive, improving visibility.
  • Removed Test Pages: Deleted or redirected outdated and test pages to eliminate errors.
  • Revised Header Tags and Meta Descriptions: Ensured proper use of header tags and meta descriptions to enhance clarity and search engine understanding.
  • Updated Content: Replaced placeholder text with relevant, high-quality content.
  • Implemented Structured Data: Added structured data markup to help search engines better understand and present the site's content.
  • Submitted the site map.
  • Fixed robots.txt and submitted it to the root.
  • Added H1 titles for every page.
  • Added meta descriptions for every page.
  • Deleted irrelevant default meta descriptions (previously set in Yoast).
  • Disabled RSS feed pages to prevent duplication and missing canonical tags.
  • Worked on internal linking, especially between services pages and relevant content pages.
  • Conducted backlink acquisition.
  • Added structured data.
  • Set up an FAQ page.

SEO Results Achieved

Our efforts yielded remarkable results:

  • Increased Visibility: The site started ranking for high-value keywords, with a significant boost in organic traffic.
  • Improved User Experience: Enhanced site speed and usability led to lower bounce rates and higher engagement.
  • Enhanced Credibility: Cleaned backlink profile and professional content presentation improved the site's authority and trustworthiness.
  • Better Analytics Tracking: Accurate tracking of user behavior and site performance provided valuable insights for ongoing improvements.
  1. SEO performance : first month
    2. Google Search Console SEO performance month 1
  2. SEO performance : second month
    3. Google Search Console SEO performance month 2
  3. SEO performance : third month
    4. Google Search Console SEO performance month 3

Conclusion

This case study demonstrates the power of a well-executed SEO strategy in transforming a website's performance and visibility. By addressing critical issues with a targeted approach, we helped MMT achieve significant growth and establish itself as a trusted entity in the medical field.

The success story of MMT is a testament to how SEO, when done right, can turn challenges into opportunities, drive substantial traffic, and build lasting credibility.

Reach out to me—and we’ll get working on crafting an SEO strategy for you that’ll defy your expectations. The SEO Audit is free!