SEO Case Study Overview

RADCO, a premier construction company based in Algiers, embarked on an SEO journey with us, starting from the ground up. This case study chronicles our transformation from a blank slate to a beacon of online visibility, demonstrating the power of strategic SEO.

Launching a new website presents unique challenges:

Key SEO Challenges

RADCO faced significant challenges with its online visibility and website performance. The issues included:

  • Limited online visibility beyond the Google Business profile.
  • Numerous 404 errors on the website.
  • Articles lacking structure and content.
  • Absence of a sitemap and robots.txt file.
  • Unconfigured Google Analytics and Google Search Console.
  • Unawareness of competitors' SEO strategies.
  • Presence of irrelevant and template pages.
  • Important pages like projects, services, and about us not indexed.
  • Lack of internal linking and relevant meta descriptions.
  • No H1 titles on pages.
  • Images lacking alt text and not optimized as next-gen formats (e.g., WebP).
  • Overall low site health.
  • Absence of backlinks.

These challenges presented a comprehensive set of issues that needed to be addressed to improve RADCO's online presence and performance.

The SEO Strategy

Technical SEO:

  • Optimizing and Adding Meta Descriptions: Prioritized starting with pillar pages to streamline the time-consuming task of adding meta descriptions.
  • Submitting a Sitemap on GSC: Implemented a sitemap submission on Google Search Console (GSC) to ensure better crawling and indexing.
  • Configuring GSC and Google Analytics: Recognized the value of reliable data from GSC for free, and configured both tools for improved analytics.
  • Addressing Crawled but Unindexed Pages: Manually submitted crucial pages like Home, About Us, and Pricing to Google Search Console.
  • WordPress and Plugin Updates: Ensured the WordPress version and plugins were up-to-date, and removed unused plugins.
  • Internal Linking Strategy: Developed a strategic internal linking plan to enhance website navigation and SEO.
  • Alt Text Optimization: Conducted thorough keyword research to create informative and relevant alt text for all images.
  • Enhanced Content Structure: Reviewed and improved the structure of articles and pages , incorporating relevant keywords and enhancing readability.

Keyword Research and Optimization:

  • Targeted Keyword Research: Conducted in-depth research to identify high-impact keywords for RADCO's niche.
  • Keyword Placement: Strategically integrated keywords into titles, headers, meta descriptions, and content to improve search engine rankings.
  • Long-tail Keywords: Focused on long-tail keywords to capture specific search intents and drive targeted traffic.

Content Creation and Optimization:

  • Creating High-Quality Content: Developed informative, engaging, and well-structured content that resonated with RADCO's target audience.
  • Content Calendar: Implemented a content calendar to ensure consistent and regular content updates.
  • Blog Posts and Articles: Crafted blog posts and articles addressing industry trends, challenges, and solutions to establish RADCO as an authority in its field.

Results

Our strategic approach and meticulous implementation of SEO techniques resulted in remarkable outcomes for RADCO:

  • Increased Visibility: RADCO's online visibility improved significantly, with key pages now appearing in search engine results.
  • Reduced Errors: Addressed 404 errors, improved page structure, and resolved technical issues, leading to a healthier website.
  • Enhanced User Experience: Improved internal linking, optimized images, and added relevant meta descriptions, contributing to a better user experience.
  • Boosted Rankings: Targeted keyword optimization and high-quality content led to improved search engine rankings for relevant keywords.
  • Data-Driven Decisions: Configured GSC and Google Analytics provided valuable insights, enabling data-driven decisions for ongoing optimization.
  • Established Authority: Consistent content creation and optimization positioned RADCO as an industry authority, attracting more organic traffic and potential clients.

Visual Overview:

RADCO SEO performance - Google Search Console

Through our comprehensive SEO strategy, RADCO transformed its online presence, achieving sustainable growth and enhanced visibility in the competitive EPC landscape. This case study serves as a testament to the power of strategic SEO in driving meaningful results for businesses.

Takeaway

Strategic SEO can significantly transform your online presence, regardless of your starting point. The journey from limited visibility to being a recognized industry authority requires a comprehensive approach, addressing technical issues, creating high-quality content, and consistently optimizing for relevant keywords. RADCO's case study highlights the importance of meticulous planning and execution in achieving sustainable SEO success.

Ready to optimize your online presence?

Contact Aslane Samai today to learn how strategic SEO can elevate your business.