Service
SEO dashboards and data visualization
Reports people actually read. I build Looker Studio and Tableau dashboards that bring Search Console, Google Analytics 4, SEA and business data together, and answer your team's questions at a glance.
- For
- Marketing teams, managers and clients
- Deliverable
- Dashboards and a reporting routine
- Languages
- French and English
Why it matters
Most SEO reports are screenshots of tools: lots of numbers, few answers. A good dashboard starts from the decisions you need to make, shows the few metrics that matter, and updates itself.
It also makes SEO visible to the rest of the company, which is often what unlocks budget and developer time.
What's included
KPI definition
The metrics that match your goals, and the questions each dashboard page must answer.
Data connections
Search Console, GA4, BigQuery, SEA and CRM or sales data where it helps.
SEO and SEA in one view
Consolidated organic and paid search reporting, so channels are read together.
Segmentation
By section, template, market, device or brand versus non-brand queries.
Automated refresh
Dashboards that update on their own, with no weekly copy and paste.
Handover and training
Your team learns to read, filter and extend the dashboards.
How it works
- 1
30-minute call
We look at your site together: your goals, what's blocking you, and the scope of the work.
- 2
Access and data
Read access to Search Console, Analytics and, when useful, Bing Webmaster Tools. I crawl the site and gather the data.
- 3
Analysis
I audit, measure and compare you with the competitors that matter, then turn findings into priorities.
- 4
Roadmap and walkthrough
You get a prioritized action plan, presented live so your team knows exactly what to do and why.
- 5
Follow-up
I can support implementation with your developers and writers, and track the results over time.
What you get
- Looker Studio or Tableau dashboards
- A clear definition of each KPI
- Automated data connections
- Documentation and a training session
- A reporting routine (monthly or weekly)
Tools I use
- Looker Studio
- Tableau
- Google Analytics 4
- Google Search Console
- BigQuery
Dashboard examples
Results and feedback
…il a une grande expérience en matière d'analyse de données et peut facilement interpréter les chiffres pour aider à prendre des décisions stratégiques.
Questions about this service
Looker Studio or Tableau?
Looker Studio is free and connects natively to Google tools, which suits most SEO reporting. Tableau is useful when you already use it or need heavier analysis.
Can the dashboards include paid search and sales data?
Yes. I've built consolidated SEO and SEA reports, and data from your CRM or sales tools can be added when it helps answer your questions.
Who can access the dashboards?
You own them. They can be shared with your team, managers or clients with the access rights you choose.
SEO and GEO audit
What's blocking your visibility on Google and in AI answers, and what to fix first. It starts with a 30-minute call.