SEO & GEO consultant · Paris

Aslane Samai, SEO and GEO consultant in Paris

I help businesses get found: on Google, and in the answers of ChatGPT, Gemini and AI Overviews. Technical audits, data-driven strategy and content that earns its place.

Portrait of Aslane Samai
Based in Paris

About

Technical SEO and GEO consultant

As an SEO professional, my goal is to help businesses succeed online. I offer a range of services, including SEO audits, technical optimization, on-page and off-page SEO, content creation, and backlink acquisition.

I previously worked as an SEO & GEO consultant at Eskimoz, one of France's leading SEO agencies, where I spent a year on technical audits, traffic and performance analysis, and SEO / GEO strategy for large accounts such as Sunelia, Manpower, Engie My Power and Riverly.

I also led SEO analytics for the launch of Voices For Animal Welfare's new website, and I study the impact of Google AI Overviews on search visibility.

I document the shift from SEO to GEO on aioseo.fr, my blog about AI search, and I build my own SEO / GEO tools in Python.

SEO + GEOSearch engines and generative engines
24Articles on the blog
4Professional certifications

Experience

SEO and GEO experience

Agency, in-house, startups and my own site: SEO built from scratch, audits at scale, and GEO since the first AI Overviews.

  1. Sep 2025 – 2026

    Eskimoz

    SEO & GEO consultant

    Managed a portfolio of about ten accounts across all sectors and sizes, from SMEs to large accounts such as Sunelia, Manpower, Engie My Power and Riverly. High-volume technical, semantic and GEO audits: crawl and indexing, semantic coverage, authority, citability and citations in generative engines (ChatGPT, Perplexity, Gemini, AI Overviews). Semantic clustering, LLM citation tests, technical and editorial GEO guidelines, SEO briefs, and roadmaps tailored to each client's stack (headless CMS, WordPress, JS frameworks).

  2. Oct 2025 – Jan 2026

    Voices For Animal Welfare

    Head of SEO Analytics

    Set up the SEO roadmap and the analytics ecosystem (GA4, Search Console) for the launch of the NGO's website, then led technical optimization and organic link acquisition.

  3. Apr 2025 – Present

    aioseo.fr

    Founder · independent project

    I run the whole SEO / GEO lifecycle of aioseo.fr, a GEO watch blog followed by the French SEO community: content, technical SEO, netlinking, and a WordPress stack driven through MCP.

  4. Mar 2025 – Sep 2025

    Finance Héros

    Technical SEO & R&D consultant (internship)

    A GEO roadmap and a Reddit acquisition strategy, a consolidated SEO / SEA Looker Studio report, and the technical overhaul and performance optimization of a network of sites.

  5. Aug 2023 – Aug 2024

    RADCO

    SEO traffic manager

    Redesigned the site architecture, backlink strategy and analytics for a construction company in Algiers. Google visibility went from 0 to 45,000 monthly impressions.

  6. Mar 2023 – Aug 2024

    MMT · Mobile Medical Team

    SEO specialist

    SEO audits, website management and backlink acquisition for a mobile medical team in Riyadh.

  7. Feb 2022 – Mar 2023

    InterFast

    SEO content manager

    Technical audits and data analysis to prioritize organic work, and management of the digital ecosystem and user engagement campaigns for a construction software company.

  8. Sep 2021 – Feb 2022

    Unimind

    SEO content manager

    Technical audits and data analysis to prioritize organic work, and management of the digital ecosystem and user engagement campaigns for a productivity app.

Education

  • Université Paris Dauphine – PSL · M2 IRENSep 2025 – Sep 2026 · Data science and advanced econometrics
  • Université Paris-Saclay · M1 IESSep 2024 – Sep 2025 · Digital economics, data analysis and web analytics
  • EHEC · M2 MarketingJan 2018 – Dec 2021 · Digital and strategic marketing, entrepreneurship
  • ESGCISep 2016 – Sep 2018 · Preparatory classes: economics, algebra, micro and macroeconomics

Skills

SEO, GEO and data skills

What I use every day to audit, fix and grow a site's visibility.

SEO & GEO

  • Technical SEO
  • Semantic SEO & clustering
  • SEO & GEO audits
  • LLM citation tests
  • Entity optimization
  • Core Web Vitals
  • Edge SEO
  • Netlinking
  • Content briefs

Crawlers & SEO tools

  • Screaming Frog
  • Sitebulb
  • Oncrawl
  • Semrush
  • Ahrefs
  • Google Search Console
  • Bing Webmaster Tools
  • Chrome DevTools

Data & code

  • Python (pandas)
  • SQL (BigQuery)
  • Ahrefs API
  • Scraping
  • sentence-transformers
  • KeyBERT
  • TimesFM
  • Prophet

Analytics & dataviz

  • Google Analytics 4
  • Looker Studio
  • Tableau

CMS & web

  • WordPress
  • HTML
  • CSS
  • JavaScript
  • SSH

Languages

  • French (C2)
  • English (C1)

Testimonials

Client testimonials

Clients, managers and teammates, in their own words.

I had the opportunity to work together with Aslane to help me identify keyword gaps within my SEO strategy for my organization. He was great at all stages of the project, highly responsive and professional at all times, and able to answer my questions as needed and provide me with great actionable recommendations for my site to rank better compared to my competitors. Would highly recommend him and will be utilizing his services again in the future.

Vincent Leutwiler
Vincent LeutwilerOperations and Marketing Communications Manager | Skills 4 Life Foundation

I highly recommend Aslane for anyone looking for a skilled and detail-oriented SEO consultant. Aslane recently conducted an SEO audit for me and I was thoroughly impressed with his level of expertise and attention to detail. Not only did he provide a comprehensive report, but he also went above and beyond to answer all of my questions and ensure that I fully understood the findings of the audit. Aslane's willingness to go the extra mile truly sets him apart and I would highly recommend him to anyone looking to improve their SEO strategy.

Mat Gargano
Mat GarganoAgency Founder, Software architect, Adjacent Professor

Aslane is a true linchpin. Armed with a unique set of skills in his specialty (SEO) and a hunger for mastery, his work delivers nothing but excellence. What impressed me the most about him during our collaboration, is his embodiment of a rare combination of professional proficiency and an admirable set of principles, ethics and values. I'd recommend his services to anyone who values quality work and win-win collaborations

Ibrahim Cheurfa
Ibrahim CheurfaCEO Udzers · website

La passion de Aslane Samai pour l'analyse des données et son dévouement inébranlable pour maximiser le retour sur investissement de nos campagnes sont vraiment louables. Son expertise en SEO, SEM et réseaux sociaux est remarquable, et il est évident qu'il a une compréhension approfondie de la manière de générer du trafic qualifié vers le site web d'InterFast.

Hedi Marinier
Hedi MarinierCEO InterFast · website

Aslane possède une combinaison de soft et hard skills qui font de lui un excellent candidat pour le poste de Traffic Manager. Tout d'abord, il est très organisé et peut gérer plusieurs projets simultanément sans sacrifier la qualité du travail. De plus, il a une grande expérience en matière d'analyse de données et peut facilement interpréter les chiffres pour aider à prendre des décisions stratégiques. En outre, il est très doué pour la communication, tant à l'interne qu'à l'externe, et peut travailler efficacement avec différents départements pour atteindre les objectifs de l'entreprise. En plus de ces compétences professionnelles, Aslane est également une personne très agréable avec qui travailler. Il est toujours prêt à aider ses collègues et à partager ses connaissances. Il a une attitude positive et est très motivé pour réussir dans tout ce qu'il entreprend.

Nazim Zidi
Nazim ZidiFondateur Unimind · website

I had the pleasure of working with Aslane in my marketing team where he shined as an SEO Specialist. His expertise in SEO drove noticeable improvements in our website's traffic and rankings. Aslane's proactive approach coupled with his deep knowledge and collaborative spirit made him an invaluable team member. I highly recommend Aslane for any role in SEO, he's truly a standout professional.

Mohamed Anas Takerdoust
Mohamed Anas TakerdoustMarketing Manager - MMT · website

AIO SEO

GEO blog: aioseo.fr

AIO SEO (“Good GEO is good SEO!”) is my blog about AI search, in English and French: Google AI Overviews and AI Mode, query fan-out, GEO tools compared, Search Central Live recaps, and the tools I build.

Visit aioseo.fr →

Certifications

SEO and data certifications

Certifications don't always reflect what someone knows, but these come from authoritative organizations.

Google Data AnalyticsGoogle · Coursera
SQLCoRise
Technical SEOBlue Array
SEO ManagerBlue Array

FAQ

SEO and GEO consulting: FAQ

Who is Aslane Samai?

I'm Aslane Samai, an SEO and GEO consultant based in Paris, France. I help businesses get found on Google and cited in AI answers such as ChatGPT, Gemini and Google AI Overviews, through technical SEO audits, data analysis and content. I previously spent a year as an SEO & GEO consultant at Eskimoz, one of France's leading SEO agencies, I write the GEO blog aioseo.fr, and I hold certifications in Google Data Analytics, SQL, Technical SEO and SEO management.

What is GEO (generative engine optimization)?

Generative engine optimization (GEO) is the practice of making a website easy for AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and cite when they generate answers.

How is GEO different from SEO?

SEO aims to rank your pages in search results; GEO aims to get your brand quoted or recommended inside AI-generated answers. They share the same foundations (crawlable, fast, well-structured pages and trustworthy content), but GEO puts more weight on clear, citable facts, structured data and a consistent identity for your brand across the web.

Can you help my website appear in ChatGPT, Gemini or Google AI Overviews?

Yes. I audit how AI crawlers access your site, how your content and brand are understood, and what's missing for you to be cited, then prioritize the fixes. Nobody can guarantee a citation from an AI model, but these are the same levers that improve your Google rankings.

How does the SEO / GEO audit start?

With a 30-minute video call, booked through my calendar. We look at your site together: what is holding back its visibility on Google and in AI answers, what to fix first, and the scope of the audit.

Do you work in French and English?

Yes. I work with clients in both French and English, including SEO content writing in both languages.

Contact

Contact and SEO / GEO audit

Book a 30-minute call to start your SEO / GEO audit, or write to me directly.