SEO & GEO consultant · Paris
Aslane Samai, SEO and GEO consultant in Paris
I help businesses get found: on Google, and in the answers of ChatGPT, Gemini and AI Overviews. Technical audits, data-driven strategy and content that earns its place.

About
Technical SEO and GEO consultant
As an SEO professional, my goal is to help businesses succeed online. I offer a range of services, including SEO audits, technical optimization, on-page and off-page SEO, content creation, and backlink acquisition.
I previously worked as an SEO & GEO consultant at Eskimoz, one of France's leading SEO agencies, where I spent a year on technical audits, traffic and performance analysis, and SEO / GEO strategy for large accounts such as Sunelia, Manpower, Engie My Power and Riverly.
I also led SEO analytics for the launch of Voices For Animal Welfare's new website, and I study the impact of Google AI Overviews on search visibility.
I document the shift from SEO to GEO on aioseo.fr, my blog about AI search, and I build my own SEO / GEO tools in Python.
Services
SEO and GEO consulting services
SEO audit and consulting
Technical, semantic and competitive audits that end in a clear, prioritized roadmap.
Learn more02GEO consulting
Get your brand found, understood and cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Learn more03SEO and GEO content
Keyword research, briefs and articles in French and English that rank and get cited.
Learn more04SEO data analysis
Python, SQL and BigQuery to find where traffic is won or lost, and forecast what comes next.
Learn more05SEO dashboards
Looker Studio and Tableau dashboards that turn search data into decisions your team can follow.
Learn moreExperience
SEO and GEO experience
Agency, in-house, startups and my own site: SEO built from scratch, audits at scale, and GEO since the first AI Overviews.
- Sep 2025 – 2026
Eskimoz
SEO & GEO consultant
Managed a portfolio of about ten accounts across all sectors and sizes, from SMEs to large accounts such as Sunelia, Manpower, Engie My Power and Riverly. High-volume technical, semantic and GEO audits: crawl and indexing, semantic coverage, authority, citability and citations in generative engines (ChatGPT, Perplexity, Gemini, AI Overviews). Semantic clustering, LLM citation tests, technical and editorial GEO guidelines, SEO briefs, and roadmaps tailored to each client's stack (headless CMS, WordPress, JS frameworks).
- Oct 2025 – Jan 2026

Voices For Animal Welfare
Head of SEO Analytics
Set up the SEO roadmap and the analytics ecosystem (GA4, Search Console) for the launch of the NGO's website, then led technical optimization and organic link acquisition.
- Apr 2025 – Present
aioseo.fr
Founder · independent project
I run the whole SEO / GEO lifecycle of aioseo.fr, a GEO watch blog followed by the French SEO community: content, technical SEO, netlinking, and a WordPress stack driven through MCP.
- Mar 2025 – Sep 2025

Finance Héros
Technical SEO & R&D consultant (internship)
A GEO roadmap and a Reddit acquisition strategy, a consolidated SEO / SEA Looker Studio report, and the technical overhaul and performance optimization of a network of sites.
- Aug 2023 – Aug 2024

RADCO
SEO traffic manager
Redesigned the site architecture, backlink strategy and analytics for a construction company in Algiers. Google visibility went from 0 to 45,000 monthly impressions.
- Mar 2023 – Aug 2024

MMT · Mobile Medical Team
SEO specialist
SEO audits, website management and backlink acquisition for a mobile medical team in Riyadh.
- Feb 2022 – Mar 2023
InterFast
SEO content manager
Technical audits and data analysis to prioritize organic work, and management of the digital ecosystem and user engagement campaigns for a construction software company.
- Sep 2021 – Feb 2022
Unimind
SEO content manager
Technical audits and data analysis to prioritize organic work, and management of the digital ecosystem and user engagement campaigns for a productivity app.
Education
- Université Paris Dauphine – PSL · M2 IRENSep 2025 – Sep 2026 · Data science and advanced econometrics
- Université Paris-Saclay · M1 IESSep 2024 – Sep 2025 · Digital economics, data analysis and web analytics
- EHEC · M2 MarketingJan 2018 – Dec 2021 · Digital and strategic marketing, entrepreneurship
- ESGCISep 2016 – Sep 2018 · Preparatory classes: economics, algebra, micro and macroeconomics
Skills
SEO, GEO and data skills
What I use every day to audit, fix and grow a site's visibility.
SEO & GEO
- Technical SEO
- Semantic SEO & clustering
- SEO & GEO audits
- LLM citation tests
- Entity optimization
- Core Web Vitals
- Edge SEO
- Netlinking
- Content briefs
Crawlers & SEO tools
- Screaming Frog
- Sitebulb
- Oncrawl
- Semrush
- Ahrefs
- Google Search Console
- Bing Webmaster Tools
- Chrome DevTools
Data & code
- Python (pandas)
- SQL (BigQuery)
- Ahrefs API
- Scraping
- sentence-transformers
- KeyBERT
- TimesFM
- Prophet
Analytics & dataviz
- Google Analytics 4
- Looker Studio
- Tableau
CMS & web
- WordPress
- HTML
- CSS
- JavaScript
- SSH
Languages
- French (C2)
- English (C1)
Tools I built
SEO and GEO tools I built
When a tool didn't exist, I coded it. They're free to use, and documented on aioseo.fr.
Bulk semantic proximity
Match your priority keywords with Search Console data and score the semantic proximity of every ranking URL, in bulk.
Open the toolSEO Entity Analyser
Extract and check the entities of a page or a whole list of URLs with the GPT API, to see what AI engines understand.
Open the toolSemantic auditor (URL vs URL)
Compare your page with a competitor's for a target query: cosine proximity score and the entities you're missing.
Open the toolSEO Forecaster · Google TimesFM
Forecast clicks, impressions, CTR and position from a Search Console export with Google's TimesFM foundation model.
Open the toolSEO Forecaster · Meta Prophet
Forecast Search Console traffic with Meta's Prophet: trend, weekly and yearly seasonality, holidays.
Open the toolMultimodal GEO audit · Gemini-Embedding-2
Audit how text, images and video line up with queries using Google's multimodal Gemini-Embedding-2 model.
Open the toolTestimonials
Client testimonials
Clients, managers and teammates, in their own words.
Aslane a pris en charge des missions à forte composante GEO et SEO technique : audit technique de sites web, analyse de données de trafic et de performance, production de recommandations SEO et GEO, et restitutions client. Dans chacune de ces tâches, il a su faire preuve d'une grande rigueur méthodologique, d'une capacité d'analyse fine et d'une aptitude remarquable à vulgariser des données complexes pour les rendre accessibles à des interlocuteurs non techniques.
Sa capacité d'apprentissage est l'une de ses qualités les plus marquantes : dans un secteur en perpétuelle évolution, Aslane assimilait rapidement de nouvelles méthodologies, maîtrisait de nouveaux outils et s'adaptait avec aisance à la complexité des environnements sur lesquels il intervenait.
Read the full recommendation letter (in French)
Madame, Monsieur,
Je me permets de vous recommander chaleureusement Aslane Samai, que j'ai encadré au sein d'Eskimoz, agence d’acquisition Global Search (www.eskimoz.fr), en alternance pendant 1 an en tant que consultant SEO/GEO. Durant cette période, Aslane a démontré des compétences solides et un sérieux qui ont contribué activement au succès de nos projets clients.
Aslane a pris en charge des missions à forte composante GEO et SEO technique : audit technique de sites web, analyse de données de trafic et de performance, production de recommandations SEO et GEO, et restitutions client. Dans chacune de ces tâches, il a su faire preuve d'une grande rigueur méthodologique, d'une capacité d'analyse fine et d'une aptitude remarquable à vulgariser des données complexes pour les rendre accessibles à des interlocuteurs non techniques.
Ce qui distingue particulièrement le parcours de Aslane, c'est sa passion pour le SEO et le GEO. Il a participé tous au long de l’année aux événements de Google sur ces sujets. En binôme avec son manager direct, il a contribué activement aux stratégies SEO et GEO de grands groupes tels que Sunelia, Manpower, Engie My Power et Riverly. Ces environnements, à la fois complexes sur le plan technique, exigeants en termes de volumétrie de données et soumis à de fortes contraintes organisationnelles, lui ont permis de développer une maturité professionnelle et une capacité d'adaptation que l'on ne rencontre pas souvent chez des profils débutants.
Sa capacité d'apprentissage est l'une de ses qualités les plus marquantes : dans un secteur en perpétuelle évolution, Aslane assimilait rapidement de nouvelles méthodologies, maîtrisait de nouveaux outils et s'adaptait avec aisance à la complexité des environnements sur lesquels il intervenait. Son engagement et son sérieux ont été constants tout au long de son parcours chez Eskimoz.
Je recommande donc vivement la candidature d’Aslane Samai.
N'hésitez pas à me contacter si vous souhaitez de plus amples informations.
Veuillez agréer, Madame, Monsieur, l'expression de mes salutations distinguées.
I had the opportunity to work together with Aslane to help me identify keyword gaps within my SEO strategy for my organization. He was great at all stages of the project, highly responsive and professional at all times, and able to answer my questions as needed and provide me with great actionable recommendations for my site to rank better compared to my competitors. Would highly recommend him and will be utilizing his services again in the future.

I highly recommend Aslane for anyone looking for a skilled and detail-oriented SEO consultant. Aslane recently conducted an SEO audit for me and I was thoroughly impressed with his level of expertise and attention to detail. Not only did he provide a comprehensive report, but he also went above and beyond to answer all of my questions and ensure that I fully understood the findings of the audit. Aslane's willingness to go the extra mile truly sets him apart and I would highly recommend him to anyone looking to improve their SEO strategy.

Aslane is a true linchpin. Armed with a unique set of skills in his specialty (SEO) and a hunger for mastery, his work delivers nothing but excellence. What impressed me the most about him during our collaboration, is his embodiment of a rare combination of professional proficiency and an admirable set of principles, ethics and values. I'd recommend his services to anyone who values quality work and win-win collaborations

La passion de Aslane Samai pour l'analyse des données et son dévouement inébranlable pour maximiser le retour sur investissement de nos campagnes sont vraiment louables. Son expertise en SEO, SEM et réseaux sociaux est remarquable, et il est évident qu'il a une compréhension approfondie de la manière de générer du trafic qualifié vers le site web d'InterFast.

Aslane possède une combinaison de soft et hard skills qui font de lui un excellent candidat pour le poste de Traffic Manager. Tout d'abord, il est très organisé et peut gérer plusieurs projets simultanément sans sacrifier la qualité du travail. De plus, il a une grande expérience en matière d'analyse de données et peut facilement interpréter les chiffres pour aider à prendre des décisions stratégiques. En outre, il est très doué pour la communication, tant à l'interne qu'à l'externe, et peut travailler efficacement avec différents départements pour atteindre les objectifs de l'entreprise. En plus de ces compétences professionnelles, Aslane est également une personne très agréable avec qui travailler. Il est toujours prêt à aider ses collègues et à partager ses connaissances. Il a une attitude positive et est très motivé pour réussir dans tout ce qu'il entreprend.

I had the pleasure of working with Aslane in my marketing team where he shined as an SEO Specialist. His expertise in SEO drove noticeable improvements in our website's traffic and rankings. Aslane's proactive approach coupled with his deep knowledge and collaborative spirit made him an invaluable team member. I highly recommend Aslane for any role in SEO, he's truly a standout professional.

Case studies
SEO case studies
SEO & GEO Case Study: aioseo.fr, a GEO Blog Built from Scratch
How aioseo.fr went from 1,000 to 36,000 monthly Google impressions and earned 14,765 impressions in AI Overviews and AI Mode: niche, news…
Read the case study
SEO Case Study: REKHILA Promotion, Real Estate in Algiers
How a new real estate website in Algiers, REKHILA Promotion, built SEO from scratch: indexing, authority, content, backlinks and technical…
Read the case study
SEO Case Study: MMT, Mobile Medical Team in Riyadh
How technical SEO and a focused strategy took MMT, a mobile medical team startup in Riyadh, from invisible to a trusted name in its market.
Read the case studyAIO SEO
GEO blog: aioseo.fr
AIO SEO (“Good GEO is good SEO!”) is my blog about AI search, in English and French: Google AI Overviews and AI Mode, query fan-out, GEO tools compared, Search Central Live recaps, and the tools I build.
Visit aioseo.fr →- Google AI Overviews: what is it?
- Techniques to optimise for AI Overviews and LLMs
- Query fan-out, the tech behind AI Overviews and AI Mode
- Generative AI report in Google Search Console: how to analyze it
- Multimodal GEO audit with Gemini-Embedding-2
- Google Search Central Live Paris recap: Google is betting big on agentic commerce
Blog
SEO and GEO blog

GeeksForGeeks SEO Collapse: what went wrong and what we can learn
The SEO downfall of GeeksForGeeks, a once-thriving resource for developers. Here's what every site owner can learn from their penalty.

Death of the Cookieless Future: What Google's Latest Move Means for SEO Professionals
Google drops its plan to phase out third-party cookies. What it changes for SEO professionals, online advertising and privacy standards.

Cloudflare's Radical Fix: Haunting Half the Web, Taunting the Other Half. What SEOs need to know.
Cloudflare introduces a tool that lets site owners block AI crawlers. How the feature works and what it means for SEO, GEO and visibility in AI…
Google Is Paying Publishers to Test an Unreleased Gen AI Platform: what does this mean for SEO?
September 19, 2023Free domain and SSL checker for SEO freelancers in 2023
September 19, 2023Google now supports rich results for gated content
September 19, 20235 SEO podcasts for beginners in 2023
August 27, 2023Google Search Console: page indexing issues and how to solve them
August 9, 2023Certifications
SEO and data certifications
Certifications don't always reflect what someone knows, but these come from authoritative organizations.
FAQ
SEO and GEO consulting: FAQ
Who is Aslane Samai?
I'm Aslane Samai, an SEO and GEO consultant based in Paris, France. I help businesses get found on Google and cited in AI answers such as ChatGPT, Gemini and Google AI Overviews, through technical SEO audits, data analysis and content. I previously spent a year as an SEO & GEO consultant at Eskimoz, one of France's leading SEO agencies, I write the GEO blog aioseo.fr, and I hold certifications in Google Data Analytics, SQL, Technical SEO and SEO management.
What is GEO (generative engine optimization)?
Generative engine optimization (GEO) is the practice of making a website easy for AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and cite when they generate answers.
How is GEO different from SEO?
SEO aims to rank your pages in search results; GEO aims to get your brand quoted or recommended inside AI-generated answers. They share the same foundations (crawlable, fast, well-structured pages and trustworthy content), but GEO puts more weight on clear, citable facts, structured data and a consistent identity for your brand across the web.
Can you help my website appear in ChatGPT, Gemini or Google AI Overviews?
Yes. I audit how AI crawlers access your site, how your content and brand are understood, and what's missing for you to be cited, then prioritize the fixes. Nobody can guarantee a citation from an AI model, but these are the same levers that improve your Google rankings.
How does the SEO / GEO audit start?
With a 30-minute video call, booked through my calendar. We look at your site together: what is holding back its visibility on Google and in AI answers, what to fix first, and the scope of the audit.
Do you work in French and English?
Yes. I work with clients in both French and English, including SEO content writing in both languages.
Contact
Contact and SEO / GEO audit
Book a 30-minute call to start your SEO / GEO audit, or write to me directly.